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1

Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation

P.S. Raju, Subhash C. Lonial, W. Glynn Mangold

Journal:

Journal of Consumer Psychology

Year:

1995

Language:

english

File:

PDF, 1.71 MB

english, 1995

2

Children's Perceptions of Characters: Human versus Animate Assessing Implications for Children's Advertising

Van Auken, Stuart, Lonial, Subhash C.

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 1.90 MB

english, 1985

3

The Impact of Entrepreneurial Orientation, Technological Capability, and Consumer Attitude on Firm Performance: A Multi-Theory Perspective

Poudel, Krishna P., Carter, Robert, Lonial, Subhash

Journal:

Journal of Small Business Management (Wiley)

Year:

2018

Language:

english

File:

PDF, 465 KB

english, 2018

4

Wishful Identification with Fictional Characters: An Assessment of the Implications of Gender in Message Dissemination to Children

Lonial, Subhash C., Van Auken, Stuart

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 1.70 MB

english, 1986

5

Market orientation in the context of SMEs: A conceptual framework

P.S. Raju, Subhash C. Lonial, Michael D. Crum

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 274 KB

english, 2011

6

The relationship between market orientation and performance in the hospital industry: A structural equations modeling approach

P.S. Raju, Subhash C. Lonial, Yash P. Gupta, Craig Ziegler

Journal:

Health Care Management Science

Year:

2000

Language:

english

File:

PDF, 131 KB

english, 2000

7

EXPLORING LINKAGES BETWEEN MANUFACTURING STRATEGY, BUSINESS STRATEGY, AND ORGANIZATIONAL STRATEGY

YASH P. GUPTA, SUBHASH C. LONIAL

Journal:

Production and Operations Management

Year:

1998

Language:

english

File:

PDF, 478 KB

english, 1998

8

Assessing Mutual Association between Alternative Market Segmentation Bases

Van Auken, Stuart, Lonial, Subhash C.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1006 KB

english, 1984

9

Wishful Identification with Fictional Characters: An Assessment of the Implications of Gender in Message Dissemination to Children

Subhash C. Lonial and Stuart Van Auken

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 1.94 MB

english, 1986

10

Impact of Quality Management on Hospital Performance: An Empirical Examination

Carter, Robert E., Lonial, Subhash C., Raju, P.S.

Journal:

Quality Management Journal

Year:

2010

Language:

english

File:

PDF, 403 KB

english, 2010

11

Revisiting internal market orientation: a note

Kaur Sahi, Gurjeet, Lonial, Subhash, Gupta, Mahesh, Seli, Nitasha

Journal:

Journal of Services Marketing

Year:

2013

Language:

english

File:

PDF, 306 KB

english, 2013

12

Relating strategic market orientation and market performance: role of customer value types

Sahi, Gurjeet Kaur, Gupta, Mahesh C., Lonial, Subhash C.

Journal:

Journal of Strategic Marketing

Year:

2016

Language:

english

File:

PDF, 1.50 MB

english, 2016

13

On Conceptual, Methodological and Data Concerns Involving Benefits and Problems—A Reply

Van Auken, Stuart, Lonial, Subhash C.

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 459 KB

english, 1984

14

Assessing Mutual Association between Alternative Market Segmentation Bases

Stuart Van Auken and Subhash C. Lonial

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 1.13 MB

english, 1984

15

Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation

P. S. Raju, Subhash C. Lonial and W. Glynn Mangold

Journal:

Journal of Consumer Psychology

Year:

1995

Language:

english

File:

PDF, 670 KB

english, 1995

16

The Impact of Relational Supplier Exchange on Financial Performance: A Study of the Hospital Sector

Richard Germain, Beth Davis-Sramek, Subhash C. Lonial, P. S. Raju

Journal:

Journal of Business Logistics

Year:

2011

Language:

english

File:

PDF, 188 KB

english, 2011

17

On Conceptual, Methodological and Data Concerns Involving Benefits and Problems: A Reply

Stuart Van Auken and Subhash C. Lonial

Journal:

Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 533 KB

english, 1984

18

An Examination of the Relationship between Manufacturing Strategy and Marketing Objectives

Gupta, Yash P., Lonial, Subhash C., Glynn Mangold, W.

Journal:

International Journal of Operations & Production Management

Year:

1991

Language:

english

File:

PDF, 431 KB

english, 1991

19

Children's Perceptions of Characters: Human versus Animate Assessing Implications for Children's Advertising

Stuart Van Auken and Subhash C. Lonial

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 2.07 MB

english, 1985

20

MULTIDIMENSIONAL SCALING AND RETAIL POSITIONING: AN APPRAISAL

Van Auken, Stuart, Lonial, Subhash C.

Journal:

International Journal of Retail & Distribution Management

Year:

1991

Language:

english

File:

PDF, 336 KB

english, 1991

21

Investigation of giving behavior to united way using log-linear modeling and discriminant analysis: An empirical study

Arthur J. Adams, Subhash C. Lonial

Journal:

Journal of the Academy of Marketing Science

Year:

1984

Language:

english

File:

PDF, 530 KB

english, 1984

22

PERCEPTION AND PREFERENCE CONGRUENCY: A COLOR REPLICATION

Subhash C. Lonial, Stuart Van Auken

Journal:

Decision Sciences

Year:

1982

Language:

english

File:

PDF, 575 KB

english, 1982

23

Relating entrepreneurial orientation with operational responsiveness

Sahi, Gurjeet Kaur, Gupta, Mahesh C., Cheng, T.C.E., Lonial, Subhash C.

Journal:

International Journal of Operations & Production Management

Year:

2019

File:

PDF, 427 KB

2019

24

The impact of market orientation on NSD and financial performance of hospital industry

Lonial, Subhash C., Tarim, Mehves, Tatoglu, Ekrem, Zaim, Selim, Zaim, Halil

Journal:

Industrial Management & Data Systems

Year:

2008

Language:

english

File:

PDF, 106 KB

english, 2008

25

The Decision Process and Media-Related Interactions of the Elderly: A Synthesis of Findings

Lonial, Subhash C., Raju, P. S.

Journal:

Current Issues and Research in Advertising

Year:

1991

Language:

english

File:

PDF, 2.11 MB

english, 1991

26

Empirical assessment of the strategic orientation of JIT manufacturers versus non-JIT manufacturers

Yash P. Gupta, Subhash C. Lonial, W. Glynn Mangold

Journal:

Computer Integrated Manufacturing Systems

Year:

1992

Language:

english

File:

PDF, 914 KB

english, 1992

27

Deliberation revisited

Subhash C. Lonial

Journal:

Journal of the Academy of Marketing Science

Year:

1983

Language:

english

File:

PDF, 628 KB

english, 1983

28

An evaluation of SERVQUAL and patient loyalty in an emerging country context

Lonial, Subhash, Menezes, Dennis, Tarim, Mehves, Tatoglu, Ekrem, Zaim, Selim

Journal:

Total Quality Management & Business Excellence

Year:

2010

Language:

english

File:

PDF, 183 KB

english, 2010

29

Retail store visitation and the cost-value hypothesis: An application of the AID algorithm

Subhash C. Lonial, Stuart Van Auken

Journal:

Journal of the Academy of Marketing Science

Year:

1978

Language:

english

File:

PDF, 319 KB

english, 1978

30

The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource-Based Perspective

Lonial, Subhash C., Carter, Robert E.

Journal:

Journal of Small Business Management (Wiley)

Year:

2015

Language:

english

File:

PDF, 196 KB

english, 2015

31

Operational flexibility-entrepreneurial orientation relationship: Effects and consequences

Chahal, Hardeep, Gupta, Mahesh, Lonial, Subhash, Raina, Swati

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 818 KB

english, 2019

32

Operational flexibility in hospitals: Scale development and validation

Chahal, Hardeep, Gupta, Mahesh, Lonial, Subhash

Journal:

International Journal of Production Research

Year:

2018

Language:

english

File:

PDF, 865 KB

english, 2018

33

A paradox of service quality in Turkey

Kara, Ahmet, Lonial, Subhash, Tarim, Mehves, Zaim, Selim

Journal:

European Business Review

Year:

2005

Language:

english

File:

PDF, 703 KB

english, 2005

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